Celebrating One Year of Acre

Growing Together &
Creating Places of Possibility

It’s hard to believe that today marks a full year since we reintroduced ourselves as Acre! As we celebrate our brand’s first birthday, we can’t help but reflect on the growth and positive impact that it has brought us over the last year.

First, let’s take you back to the pre-launch of Acre. The decision to rebrand came as we recognized that over the past nearly sixty years, times had changed, and we were a different company than we used to be. We were eager to adapt to the changing era and showcase our ability to provide creative solutions for our clients. Of course, the journey wasn’t without its challenges. We were going through the rebranding process in early 2020 and had to pause, adapt, and reimagine our plans as everyone was navigating the global pandemic. That space of time allowed us to envision what our brand could mean not only for our company and team but for our clients and partners as well - how could we fuel this passion of ours and help our clients achieve their unique potential? In the fall of 2021, we resumed our efforts, working together to choose the perfect name, logo, colors, tagline, and brand voice. Together, we found an identity that truly captures who we are as a company!

Fast forward to a memorable day, July 13th, 2022, when we unveiled Acre to the world. A day full of excitement, energy (+ a little exhaustion), champagne popping, and a whole lot of anticipation as we revealed our new identity.

Now here we are, looking back at this past year and feeling grateful for the success of our rebrand. It has ignited conversations with our clients and partners, allowing them to see our dedication and effort to proving that we are here to work hard and move our industry forward. We are constantly growing and evolving our processes to deliver on the Acre promise of being your full-service partner, committed to helping you create spaces of possibility.

Internally, this rebrand has allowed our team to grow closer. We have become more aligned on our shared values and goals, fostering a culture of growth, collaboration, and empathy. We strive to empower one another in our own well-being and professional development.

As we celebrate this first birthday, we want to express our sincere gratitude to our clients, partners, friends, and advocates who have supported us on this incredible journey! And to our talented team, thank you for all you do and for representing Acre through our core values daily. You all have been such a big part of making this first year as Acre a success.

Cheers to the excitement, growth, and endless possibilities that lie ahead!

Who’s coming with us?